Digital Photography With Digital Technology

Digital photography is the newest development in the photography trade and is simply the easiest way to take a photograph and enhance its overall features. Essentially, digital photography is the ability to take pictures without needing film. As there’s no film required in the process of taking pictures, this eliminates wastage from bad photographs as you can have the convenience of taking good shots and deleting the bad ones. This provides the easiest way of capturing good images and converting them to interesting art pieces.

Indeed digital photography has come a long way even since the digital cameras and computers were developed. The birth of digital cameras has produced fantastic abilities in the world of photography where everyone with digital cameras, regardless of experience, can take a picture, upload it onto their home computer and distribute them immediately, electronically, to friends and family.

There are many digital photography services available now on the internet offering services such as photograph reproduction, digital re-imaging, image restoration, photo retouching, photo editing and digital enhancement. More advanced digital imaging services are also available to bring satisfaction to amateur and professional photographers alike.

More and more people are using digital cameras simply because it’s easy to take pictures and edit them according to what you want. Who would not want a picture-perfect shot? However, we have to accept the fact that when you take pictures you don’t always achieve the best shot. This is where digital enhancement becomes useful.

What is digital enhancement? Digital enhancement is the answer to all image quality problems. It’s the best way to improve your snapshot and make it look more attractive. With digital enhancement, you can easily increase the quality and content of images by adjusting brightness, contrast and sharpness of images. You are also given the chance to enhance the colour balance of the picture, resizing the image and cropping it at the same time which can also be done with ease.

There are many inventive ways to improve a snapshot. All of these are made possible because of digital technology. Anyone who’s into photography can take advantage of the digital photography services offered online. Digital prints are long-lasting compared to the traditional photos due to the lack of silver content when printing. They are fade-resistant and water-proof. Another great advantage of digital is that everything about editing and printing photos is attainable with the help of do-it-yourself printers. Selecting the correct photographic paper is a necessity whether it be matt of gloss finish. Photo prints printed in this manner are proven to last long unlike the film-based photography.

Digital enhancement works in a way where you are given the opportunity to prepare your pictures and modify them to achieve the greatest image quality. You can do the photo enhancements using photo editing software often available when buying computers but easily available to buy and install, or by utilizing the services of a professional digital photography firm. When you opt to use a photo editing software, the image is usually automatically saved in jp or jpeg format. It is then possible to upload the images and send them to several websites that offer photographic editing and printing services.

Giving consideration to all these digital photography fundamentals will bring you excellent choices when it comes to taking pictures in their best format. Maximize what digital technology has to offer. If you want to get quality pictures, you should utilize the digital editing and enhancement services that are available through some photo printers online. With these services at hand, flawless shots are easily achievable.

What Are Digital Technologies?

Today’s digital world is concerned with creating, sharing, and using information in an electronic form. Digital information is data that is structured and manipulated, stored and networked, subsidized and sold. At the most fundamental level, digital technologies are an extension of the way we communicate with each other. The desire to communicate provides the motive and the ultimate rationale for the development of all sorts of technologies.

Companies are embracing digital technologies as the force that will literally save American business. Engaging in utilizing all different types of the medium is about being extremely open, creative and flexible. To stay competitive online, brands need to be investing in social media, and a strong online presence as a way to extend themselves to their customers.

While advertising and building brand awareness is important, the interaction generated by the use of digital technologies creates loyal customers. Digital technology allows customers to connect and interact with your brand as well offering them a chance to express their thoughts about your products and further develop your brand’s message.

I recently worked on a project for 10EQS where I analyzed organizations that had a strong online presence in order to understand how companies were communicating with their customers. I found that Starbucks, and Red Bull went to extensive lengths to connect with consumers using digital technologies from Facebook, cyber ads, and websites to the You Tube channel. Your digital presence is an extension of your brand and acts as an electronic store front; digital is about getting the customer to do more than just purchase, it’s all about engaging the consumer with the brand as demonstrated by the successful campaigns of companies such as Starbucks, and Red Bull.

I am a Marketing and Sales professional, with over 15 years of experience producing integrated marketing that resonates with the target audience and breaks through the media clutter. My strength is in expanding a customer base, by blending strategic business development practices and driving results through clear, actionable and choreographed business plans. Adept at strategizing, organizing, simplifying, and negotiating business deals. I am available for consulting assignments as well as a full time marketing or an account director position.

The Impacts of Digital Technologies on E-marketing

E-marketing is a concept that has, in such a short lapse of time, captured the interest of marketers and is fundamental today if companies want to survive in this digital world. E-marketing can be described as the achievement of marketing objectives via the use of electronic communication. Marketers should identify the needs of customers so as to satisfy them more efficiently using the internet as a medium of communication.

Digital technologies have become part of everyone’s daily life. Governments of several countries are investing heavily in the ICT sector because technology is the future. Also, digital technology is broadening marketers’ scope towards consumers’ experience of interactive marketing.

Marketers possess an array of tools to match digital technologies towards e-marketing purposes. Some of them have been elaborated in this article.

A digital camera is a device that records images and has become a very essential equipment in marketing today; whether in the traditional media or the electronic media. A photo is an aspect of the visual communication provided to customers which possess information. Such information determines whether the customers are visually satisfied and whether an action of acceptance or rejection will prevail in relation to the product photo. The digital camera is a must-have tool needed for product communication. Generally, companies hire photo agencies or professional photographers for the creation of their photos.

However, with the constant innovation of digital technologies, photographers are gradually leaving their place to a much more effective professional photo solution. It is the digital photo studio. A digital photo studio, also referred as digital photo lightbox is a fast, very easy and secure way in obtaining your product photos. These creative photo studios are available on the market.

The photo studios are easy ways to create quality product photos. The needs for external photographers, lighting crews and graphic designers are not needed. Build intuitive with no special trainings needed to manipulate the digital workstation; anyone can create professional quality photos within minutes. The software that comes along is simple, easy to understand and efficient to use. Moreover, it allows some photo editing options. Also referred to as the creative lightbox, these studios give you on-the-spot results.

The lighting of the digital photo studio is constant and no other lighting setup is needed. Moreover, no cast shadows are produced due to the effective symmetrical positioning of four lights within the studio. The possibility of macro photography is very true with such a workstation. Macro photos are close-up shots of product photos. These photos are very appealing as they show a product’s traits from very close.

The most interesting thing about the digital photo studio is that interactive 360° animations and 3-dimensional animations of products can be achieved through some clicks by anyone. Also, sizes, weights and heights do not matter as there are different studios that match various products, be it for small products, large products or tall products. The digital photo studio, without doubt, is the perfect tool needed for product communication.

Computer game is another high interactive way to grab the attention of audiences, especially the attention of teens. Marketers can directly advertise in the game itself. For example, a car game has the car brand names within the game- this promotes the brand name of car manufacturing companies. Marketers can place their products into the game or they can advertise online in multiplayer websites. Thus, computer games are an effective way to advertise to teenagers or younger adults.

Social media is slowly becoming a very powerful medium of communication. The audience for social networks has increased over the last three years and reached an estimated audience of over 300 million. In social media, marketers can make use of viral marketing, chatting, advertisements among others for the promotion of their products.

The impacts of digital technologies have indeed been immense in the E-marketing sector. Today, there are no doubts that technologies are primordial for product communication. Marketers should be well acquainted with the various tools which he can use to sell his products.

Digital Technology – Out With the Old, In With the New

How has our world changed over the years? Digital technology is so prevalent today that we may not think about what we have lost. Do we really know what we have given up, or are we like the frog in the kettle of water? Sitting in this pot of water, we do not appear to realize the temperature is rising and where we started out is not where we started. What was familiar is no longer around and something different has taken its place.

We are all familiar with the big changes like expanding air travel to space travel. We have come to embrace change like what has happened with the introduction of home computers. However, have we really come to understand the impact these new inventions have had on our lives? In this article, it is my intent to bring to awareness some of those changes. Recognizing some of the things we do not have ready access to today may prompt us to look for alternatives before they are completely gone.

Digital technology changes and their impact:

Residential Landline Telephones The number of landline telephones in our homes is quickly diminishing. What was commonplace just a few short years ago is now a rarity. The advent of the cordless phone freed us from the tether of the wall or desk phone. We could now use the phone anywhere on our property. Cell phones freed us up even more. Now, we can communicate no matter where we are as long as there is a wireless signal. Digital technology finally did away with the having to stay home and wait for that important call from friends, family, Dr., or others. With the loss of the landline telephone, we also lost the answering machine. Now we have voice messaging.
VHS tapes and VCR’s Many of us had reels of 8mm home videos at the time VHS camcorders became popular. Almost overnight, our 8mm film became obsolete and the only way to preserve that fragile film was to have a commercial vendor transfer the film to VHS. Today, the number of machines that will playback VHS tapes is decreasing while the use of CD’s and DVD’s is increasing. Soon, the means to transfer our VHS tapes to this media may very well disappear except for commercial vendors. Digital technology has once again moved, possibly leaving us in the dust.
Classified Advertisements Many of us can remember when looking for employment meant spending hours exploring the classified ads in the local newspaper. After identifying the positions we were interested in, mailing cover letters and resumes became our focus and completing job applications at the employer’s location was expected. The majority of the employment ads appeared in the Sunday edition with diminishing returns throughout the week. Today, finding these position listings on the internet is much easier than finding them in print media. Losing employment related classified advertising, along with general advertising, has placed a stress on print media with many businesses having to cease operations. Digital technology has changed the way we look for work and even how we apply for that once in a lifetime job.
Automobile High Beam Dimmer Switch For most generations alive today, this is a non-issue. Members of the Baby Boomer generation will probably remember the dimmer switch on the left side of the floorboard on the driver’s side. With oncoming traffic, a quick flick with the tip of the foot and your high beams were instantly shift to low beams and when the traffic was past a second flick of the foot brought out the high beams once again. With this function relegated to a hand control, it is easy to exercise this safety feature, especially since we do not always have both hands on the steering wheel. For some high end vehicles, digital technology may have created sensors that automatically adjust headlight output, but many of the cars today still have a lever on the steering column.
Music Preservation Another technological change is associated with the preservation of our old analog music recordings. Often found in the form of 78, 33 1/3, and 48 rpm records, these old favorites and classical music may not be found on the new digital media. We do not have to let these tunes sit away in unused collections like many 8 track cartridges. Today there are means to transfer these songs to our computer. Once on the computer, we can then move them on to other digital media storage devices such as MP3 music players. Although digital technology is advancing at a rapid pace in audio presentation and preservation, there is still a method for the individual consumer to preserve and playback those stacks of vinyl records just sitting around collecting dust.

Digital technology is changing our everyday lives. We need to be vigilant about the things we value today because the means to enjoy them may not be available tomorrow unless we keep on top of technology available for the transition. Do you have old files or photos stored on the floppy discs from a few years ago? The only way to retrieve them now may only be through commercial sources. Even our favorite CD’s could be replaced with some other kind of digital technology. Even today, much of our music is downloaded from the internet.

The Camera and the Influence of Digital Technology

In the study of the camera, digital technology influence comes from a variety of different sources to give rise to modern digital photographic capabilities. Some of these technologies are then advanced in special niches to create new advances in science. One of the best examples of this exchange of digital technology is the CCD or Charge-coupled device. This is the digital technology breakthrough that made the digital camera possible.

When light strikes the CCD surface, it frees electrons to move around and those electrons accumulate in capacitors. Those electrons are “counted” at regular intervals by a circuit which dumps the electrons from each point on the CCD surface. When all of these measurements are combined, a picture can be instantly reproduced as a “virtual mosaic” of the individual point measurements. This is the picture we see. The more points of measurement found on the CCD, the higher the “resolution” of the resulting picture.

When building a highly specialized camera, digital technology such as this opens new doors which are not possible with film based technology.

In dentistry, an X-ray machine can be converted to a digital camera with a CCD which is sensitive to the photons that make up the X-ray spectrum. Instead of imprinting an image of X-ray on film, developing the film and finally reviewing the tiny film image, modern X-ray cameras can instantly display an X-ray image on a computer screen as the CCD processes the array of photon measurements. This not only saves time, but also produces no waste in the form of exposed film and development chemicals. So with this frequently used, specialized camera, digital technology creates improvements in a dentist’s practice and protects the environment.

Another specialized camera that benefits from digital technology is the telescope. Traditional cameras, mounted to telescopes collect points of light and expose the film. This can provide more sensitivity than the human eye to faint points of light, but brighter points of light can also obscure fainter ones by “washing out” the image. With the application of digital technology the film camera is replaced by a digital camera using a CCD. The CCD can continue to receive and measure photons indefinitely. This means the process is a continuous measurement in contrast to the more simple exposure of a piece of film. Computers can then electronically filter out brighter sources of light making possible the detection of very faint points of light in the sky and even the study of celestial objects by the detection of the shadows they cast instead of the light they give off. By comparing the light collected over time, digital technology also allows this digital camera to detect distant objects by inferring their presence.

These are just two examples of how cameras are influenced by digital technology. New applications and even new science can result from such seemingly small advances in technologies that don’t seem to be related at all. Think on this the next time you examine your own digital camera.

Business Technology Career Training Schools

In business, the use of technology is becoming prominent. Working through a training program can teach students how to understand business technology. Several colleges offer career training to students by preparing them for the work needed within a business. Two main options are available to students and these include completing a certificate or associate’s degree program. Students can learn a number of things prior to enrollment.

1. The goal of education is to learn how to become an administrative assistant or office manager. The skills learned integrate business knowledge with computer technology and training in these areas fosters the correct level of understanding to work in any clerical or supervisory role. The technology of a business includes all computer programs used to keep track of business transactions and communications. Working with Word and desktop publishing programs are all programs covered in the technology side of this degree. Many colleges offer basic business courses as well.

2. When training inside a certificate program students should expect to be immersed in studying how to effectively work with business technology. Colleges create this environment by providing courses in business math, database management, and staff management. Essentially, students are learning how to work as a business technology manager. The skills acquired include being proficient in keyboarding, accounting, and managing. Students can expect to learn how to use computer systems to accomplish everyday tasks needed to help keep a business running smoothly. Continuing education at the associate’s degree level is where most students begin their education.

3. A two-year associate’s degree trains students to enter the competitive field and be successful. With the knowledge gained through specific courses students are able to work inside a business setting and contribute to a businesses operation. Business information systems, business principles, spreadsheets, data management systems, and business communications are all courses that provide the needed career training and experience to enter a career. Students learn what it takes to provide these services to a business. The work done contributes to business information that needs to be typed, saved, and distributed accordingly.

4. The workplace provides a place for trained students to observe and learn more about how a business works. The field is estimated to grow considerably. This is due to the continued need that businesses have for qualified individuals. Trained students are able help a business reach its highest level of potential and workflow making their education in demand. Depending on the level of education students can obtain careers working for a business as an office manager or assistant. The average yearly salary is approximately $35,000. Student’s that find the work of a business intriguing and desire to move up in the industry can find training in management technology. This closely related field prepares students to become managers of an office by operating business technology like computers, spreadsheets, and bookkeeping programs. The added responsibility is gained through the management side of career training.

Managing Small Business Technology

Technology Levels the Playing Field

One advantage small business has gained over the years is the ready availability of sophisticated technology that was once the exclusive asset of the largest corporations. But with this benefit comes the additional responsibility of proficient management of that technology.

Customers Demand Better Service

Today’s customer has come to expect the greater convenience and efficiency the Internet Age, with online connectivity to company accounts, or at least computerized records, information databases, and customer management systems.

A Technology Breakdown Can Be a Public Relations Nightmare

Managing your technology may not be at the top of your list of important business activities, but perhaps it should be, because how your computers, database, network, phones, etc. are running can make the difference between being seen by your customers as competent and caring about their needs, or inefficient and unconcerned.

Asset Management Can Be a Daunting Task

Your technology must be chosen and sized to the required tasks and your staff must be proficient in its operation, but there is much more to keep track of. Your technology must be periodically upgraded. It is vital that software be updated for security and fixes. Hardware and software depreciate and must be either upgraded or replaced. When facing budget constraints, decisions must be made whether to continue using current equipment and software, or to replace it. For example, perhaps a three-year depreciation cycle could be extended to five years, but circumstances might dictate replacement, such as the inability of older equipment to support the software needed to remain competitive.

Threats Cannot Be Ignored

Damage from computer viruses, unreliable power sources, improper usage of software, etc. is a problem small business managers didn’t have to deal with in the past. Proper rules need to be set up, taught to your employees, and enforced. Commercial grade surge protectors, UPS (Uninterruptible Power Supplies), or even backup electrical generation may be necessary for the protection of your equipment, and proper technology training of your employees is always important.

Technology Glitches Must Be Handled Properly

No matter how good your hardware, software, and employee training, technology breakdowns do occur. Properly handling them is a matter of communication. For example, if a customer experiences difficulty accessing their account, they may keep trying over and over. This uses valuable bandwidth and CPU time. Multiply this by many customers trying to access your system, and your network, as well as your technicians, could be tied up with customer requests instead of working to solve the problem. The solution is to tell your customers you are aware of the problem, apologize for the inconvenience, and let them know you are working on it.

Outsourcing As a Solution

Many businesses solve their technology management problems by contracting with an outside technology management service. It is important that you chose one which is competent, flexible in its prices and levels of service, and has a reputation for effective communication with its clients.

Managing your business technology is as important for your business as sales, employment, and other aspects of your business. Properly managed, technology can give you an edge over your competitors and bring you up to the level of the large corporations.

Contracting with the right managed support IT service company is a valuable part of a successful business strategy. InHouse Techies offer several levels of managed IT support services, including custom tailored monthly plans.

Business Technology in Small Business

Business technology in small businesses can mean a lot of different things and can be interpreted in many different ways. But it will always come down to the same thing – the technology implemented and used by a business must provide the maximum amount of efficiency for the minimum amount of cost and maintenance.

Technology in business must be well planned and implemented in a sensible manner and a plan for technology management must be developed and adhered to. This may mean moving more of your business systems onto the internet to increase the mobility of your business, or identifying and investing in new systems which will do the same job but in a more efficient manner.

How Can the Internet Help My Business?
If you are looking to save money for your business, the internet is an excellent place to start. If your business includes a small call centre to provide customer service, you could save a lot of money in the long run by investing in changing the phone system to an IP telephony system. This would mean that rather than incurring massive phone bills using normal phones, all calls would be routed over the internet and customers would be able to call in using a normal local telephone number.

It is much cheaper to call someone through the internet than through a standard phone line and the savings you would make here would more than cover the cost of implementing such a system.

You would need to ensure that your business’ internet connection is powerful enough to manage this of course. If there is not enough bandwidth to accommodate all of the calls being made, the sound quality can suffer. As long as both parties can hear what the other is saying, this does not have to be too much of an issue – making allowances for this would need to be part of your business’ strategy for technology management.

What about My People in the Field?
If you have a large team of sales reps in the field, the savings which you could enjoy through the implementation of internet based telephony can be carried on to this side of your business as well. Nowadays, there are many mobile phones available which are capable of making calls over the internet using the 3G network. This would mean a possible upgrade of your corporate mobile phone contract and possibly some retraining for your staff – but ultimately it would save you money on phone bills.

How do I Know that My Company is Now More Efficient?
Technology in business also encompasses the assessment and monitoring of work performed by the employees. With modern networking and targeted technology management, it would be possible to not only make your company run more efficiently for less money; but also allowing you to keep an eye on exactly what is going on in real-time.

There are many products available which will allow you to monitor your employees’ statistics – be it the amount of time they are spending on each call or the amount of time they take to finishing each file before they are able to move onto the next one. Through this, you would be able to address any possible issues which may arise and discuss them with the employee.

Business technology should broaden the horizons. You should be able to do more for spending less. Something as simple as making phone calls cheaper or something as involved as identifying areas of concern in an employees performance and having more information which can be used to develop strategies for the employee to avoid this.