The Impacts of Digital Technologies on E-marketing

E-marketing is a concept that has, in such a short lapse of time, captured the interest of marketers and is fundamental today if companies want to survive in this digital world. E-marketing can be described as the achievement of marketing objectives via the use of electronic communication. Marketers should identify the needs of customers so as to satisfy them more efficiently using the internet as a medium of communication.

Digital technologies have become part of everyone’s daily life. Governments of several countries are investing heavily in the ICT sector because technology is the future. Also, digital technology is broadening marketers’ scope towards consumers’ experience of interactive marketing.

Marketers possess an array of tools to match digital technologies towards e-marketing purposes. Some of them have been elaborated in this article.

A digital camera is a device that records images and has become a very essential equipment in marketing today; whether in the traditional media or the electronic media. A photo is an aspect of the visual communication provided to customers which possess information. Such information determines whether the customers are visually satisfied and whether an action of acceptance or rejection will prevail in relation to the product photo. The digital camera is a must-have tool needed for product communication. Generally, companies hire photo agencies or professional photographers for the creation of their photos.

However, with the constant innovation of digital technologies, photographers are gradually leaving their place to a much more effective professional photo solution. It is the digital photo studio. A digital photo studio, also referred as digital photo lightbox is a fast, very easy and secure way in obtaining your product photos. These creative photo studios are available on the market.

The photo studios are easy ways to create quality product photos. The needs for external photographers, lighting crews and graphic designers are not needed. Build intuitive with no special trainings needed to manipulate the digital workstation; anyone can create professional quality photos within minutes. The software that comes along is simple, easy to understand and efficient to use. Moreover, it allows some photo editing options. Also referred to as the creative lightbox, these studios give you on-the-spot results.

The lighting of the digital photo studio is constant and no other lighting setup is needed. Moreover, no cast shadows are produced due to the effective symmetrical positioning of four lights within the studio. The possibility of macro photography is very true with such a workstation. Macro photos are close-up shots of product photos. These photos are very appealing as they show a product’s traits from very close.

The most interesting thing about the digital photo studio is that interactive 360° animations and 3-dimensional animations of products can be achieved through some clicks by anyone. Also, sizes, weights and heights do not matter as there are different studios that match various products, be it for small products, large products or tall products. The digital photo studio, without doubt, is the perfect tool needed for product communication.

Computer game is another high interactive way to grab the attention of audiences, especially the attention of teens. Marketers can directly advertise in the game itself. For example, a car game has the car brand names within the game- this promotes the brand name of car manufacturing companies. Marketers can place their products into the game or they can advertise online in multiplayer websites. Thus, computer games are an effective way to advertise to teenagers or younger adults.

Social media is slowly becoming a very powerful medium of communication. The audience for social networks has increased over the last three years and reached an estimated audience of over 300 million. In social media, marketers can make use of viral marketing, chatting, advertisements among others for the promotion of their products.

The impacts of digital technologies have indeed been immense in the E-marketing sector. Today, there are no doubts that technologies are primordial for product communication. Marketers should be well acquainted with the various tools which he can use to sell his products.